linkedin.com/in/mia-ashby-318739234

614-876-6035 | miacashby@gmail.com

Creative marketing and communications professional with a bachelor’s degree in journalism and experience in digital marketing, social media management, content creation, and brand communications.

- Skilled in developing engaging content for web, print, email, and social media while maintaining brand voice,
optimizing for SEO, and analyzing performance.

- Strong background in journalism, research, multimedia storytelling, photography, and video production.

- Customer-focused professional with experience in high-volume retail and food service, recognized for excellent customer service, teamwork, time management, quality control, and inventory management.

- Proven ability to manage multiple priorities, grow online communities, and increase audience engagement in fast-
paced environments.

- Grew personal X (Twitter) account from 2,000 to 10,000 followers in one year, generating 35 million impressions and averaging 33 new followers per day through strategic content, community engagement, and
targeted giveaways.

Customer Service • Commercial Baking and Food Preparation 

Content Strategy & Calendars • Marketing Copywriting 

AP Style Editing • SEO Optimization • Digital Storytelling • Brand Messaging • Photography • Videography 

Social Media Management (Instagram, TikTok, Facebook, X, YouTube, Twitch, Pinterest) 

Email & Web Content • Research & Analytics • Multimedia Production • Graphic Design

Tools: Capcut, Adobe Premier, WordPress, Canva, Adobe Creative Cloud, Microsoft Office, YouTube Studio, OBS, Slack, Discord

Bachelor of Science in Journalism (News & Information) 

Minor: Film Studies - Ohio University — Athens, OH | 2024
Society of Professional Journalists – 2022 - present

Customer Service – assist customers with plant/flower purchases and questions regarding care and maintenance.

- Plan, research, and produce marketing content for blogs, web pages, landing pages, email campaigns, and print
materials.

- Develop brand-aligned messaging tailored to target audiences and campaign goals.

- Manage content calendars to ensure consistent, on-time publishing.

- Create, schedule, and monitor social media content to increase engagement and visibility:

TikTok Key Metrics for June 7-14
- Post Views 452K (increase of +25443.7%)
- Likes 18K (increase of +19793.5%)
- Shares 24K (>999%)
- Comments 704 (increase of +13980%)
- Profile Views 6,661 (increase of +21387.1%)
- New Followers 579 (increase of 371%)

- FOH - Greet guests, take orders at the register, and answer menu questions.

- BOH - Sanitize equipment, wash dishes, mop floors, and restock workstations.

- Mixing and Baking: Measure ingredients, operate large mixers, roll dough balls, and bake items following brand recipes.

- Decorating and Boxing: Dress cookies with weekly rotating frostings, glazes, and toppings, then package orders neatly.

- Pitch social media ideas for entertainment clients of Steady Creative, LLC

- Collaborate with other contributors, designers and marketing team members to refine pitch ideas.

- Create UGC for clients of Steady Creative.

- Commercial baking & equipment operation (ovens, proofers, mixers) - Prepared, baked, and finished a variety off fresh goods (donuts, muffins, bagels, cookies, and croissants) following strict company recipes and standards.

- Quality & Inventory Control: Monitored display cases and product levels to ensure freshness while managing inventory and minimizing waste.

- Food safety and sanitation protocol - Maintained a clean, sanitary workspace and operated commercial baking equipment while adhering to all food safety and health guidelines.

- Time management and early-morning reliability - Managed early-morning production schedules independently and collaborated with team members to ensure product availability during peak hours.

- Trained staff on new recipes and standard baking procedures for new hires.

- Independently managed high-volume catering order production.

Produced multimedia editorial content including articles, photography, and video.

- Conducted interviews, research, factchecking, and copyediting.

- Spearheaded website redesign and SEO updates using WordPress.

- Published featured article: “What’s Your Story?”

- Wrote recurring opinion and entertainment columns for print and digital publication.

- Collaborated with editors to refine story angles and meet publication standards

- Published work in multiple print editions and 2024 special digital “Welcome Back Edition.”

- Wrote blog and opinion content focused on music and entertainment.

- Assisted with promotions, live events, and on-air operations.

- Created social media content to support audience growth and engagement.